Alchemy Production Group provides theatrical general management services, including consultation and operation of commercial theatre presentations. APG’s industry reputation, negotiating skills, and ongoing relationships set this company apart in its unprecedented ability to provide opportunities and practical solutions at all levels necessary in the realization of a project.


APG is headed by Carl Pasbjerg along with senior General Managers, Marshall B. Purdy and Abbie M. Strassler, and Associate General Manager, Lauren Tucker, who have overseen scores of live stage attractions around North America throughout their multi-decade careers. Current and recent productions include: Come From Away (Broadway, Toronto, North American Tour, UK, and Australia), Celebrity Autobiography on Broadway, Rockin' Road to Dublin (National Tour), Rocktopia, In Transit, The Illusionists (2014 – 2018), Alton Brown Live: Eat Your ScienceDoctor Zhivago, First Date, Memphis (Broadway, West End, and National Tour), Donny & Marie – A Broadway Christmas, A Christmas Story, Guys and Dolls, and Lucky Guy (Off-Broadway), to name a few. APG has also worked closely with BASE Entertainment on its portfolio of productions in Las Vegas and throughout the world.


Current Projects